CRUZO - Multi-chain Web3 marketing platform and NFT marketplace for emotions 🥳

cruzo · October 14, 2022, 9:18am

TLDR

Cruzo is the first multi-chain Web3 marketing platform and NFT marketplace for digital greetings, crypto gifts, and Metaverse party goods. Creators, users, collectors, and brands can meet and interact on the platform using digital content released as NFT: greetings, postcards, stories, invites, gifts, party goods for Metaverse, and other digital assets.

By providing utility and ownership with the help of Blockchain technology, we will open a completely new Web3 experience in terms of engagement, loyalty increase, and monetization for Brands, Influencers, Celebrities, Bloggers, and others.

Cruzo as a part of a new Creator’s economy will contribute to developing tools and services for the new generation of NFT Creators helping them monetize their artworks and increase their popularity. Thanks to this, users will have more creative opportunities for sharing emotions in a digital world.

Our mission is to give emotions and happy moments to everyone, and advance the mass adaptation of NFTs through a revolutionary greeting cards and gifts marketplace.

Project goals

Decrease competition in NFT market, so that everyone gets more profit. Cruzo combines the benefits of owning a niche platform in the NFT space for creators while serving a billion-dollar market that requires millions of on-chain transactions.

Generate New hype on greetings. Cruzo’s NFT greeting stories combine traditional greeting cards with viral video format to create a new market with the potential for secondary sales and collectible options.

Build DAO. We are developing a community-driven Web3 platform based on ESG principles. Creators will shape the future of Cruzo and even choose Charitable Programs to support.

Save the environment to avoid climate change. Cruzo will move billions of greeting cards and envelopes to the digital world, reducing the deforestation required to support the paper giants currently running the greeting card industry.

Problem / Opportunity

Ownership of digital content (greeting/postcard) - If you buy and gift to a recipient a digital e-card on the Web2 website they allow you just to send it and you pay for that service. However, neither you nor the recipient owns this card. The right still belongs to that website. NFT is a solution that gives you ownership of such a postcard and you can do whatever you want with it (keep it in a collection, resell it, put it up for auction).

Utility for digital greetings - Blockchain technology provides an opportunity to add utility to cards. They can be collectible with some benefits for owners, they can be purchased or sold on a secondary market, and they can be a key to access somewhere or simply stored in your crypto wallet.

Postcards too old - If you want to be a game-changer on the market, you should provide something new. We present NFT Greeting stories for a young audience (mobile-first). This is a new hype storytelling format realized in 2D or 3D animated videos with easy sharing options.

Reduce time on searching a selection - A common problem for all types of users: “I would like to send a greeting but have no time for search and selection”. AI smart event manager will solve that problem. How? Follow us for updates.

Onboarding for Crypto/NFT newbies - Greetings is a well-known and understandable product for everyone.But what if your recipient does not have a crypto wallet? It’s not a problem. With Cruzo you can gift/send greetings even if you don’t know the recipient’s wallet or if it does not exist at all.

Gifts digitization - Now you can use cryptocurrency as a gift or give a bitcoin as a holiday present in an original way. Besides you can use NFT greeting cards or even NFT Teddy bears as a gift in the Metaverse. All these are new trends that we are creating in Cruzo.

Fair price on NFT - How often do you ask yourself: “Why does this NFT cost a lot, and others nothing?”. We provide an algorithm which is calculated real NFT prices based on interaction with content: likes, sharing, bookmarking, and secondary sales. This is an optional feature. Creators can switch it on/off when needed.

Boring Metaverse - Very soon Metaverse will become a place where we will spend a lot of our time: work, meetings, playing, and having fun. Most likely we will celebrate our major life events like birthdays, weddings, etc. To make it awesome we need cool digital party goods. All necessary you can buy on Cruzo Marketplace in Metaverse.

Audience Monetisation - Every Brand, Blogger, or Influencer is looking for an original way how to monetize their audience. The NFT it’s an excellent opportunity to increase loyalty and sell more to followers/subscribers. NFT greetings are probably the best option because everyone loves greetings

User engagement - The problem with existing web2 websites is weak user engagement. We provide gamification in the greetings industry (gift2earn). Probably this is the first time on the greetings market when each time when you congratulate and share greetings you can earn.

Climate change - Humans have already moved many things to Blockchain. We move greetings, postcards, and gifts. This will be your contribution to environmental protection. No more paper, colors, transportation, and less carbon footprint.

Solutions

Cruzo.Cards DApp will provide an opportunity to send/share NFT greetings in Instagram stories, Tik-Tok, Facebook, WhatsApp, Telegram, etc. As well as:

Secondary Market for Greetings
Collectible cards
NFT Greeting stories
Smart event manager
Generative NFT invites
Sharprice (Fair price on NFT)
Crypto & NFT Gifts
Gift2Earn rewards program
XURY Wallet
And much more.

Why Greeting Cards?

Novelty There are no NFT Greeting Cards or greeting card marketplaces.
Scalability Suitable for everyone, of any gender and age.
On-demand Web2 website’s popularity proves the existing demand for digital greetings.
Huge Market Over 20 Billion Dollars are spent on greeting cards each year.
Positive emotions Greetings cards are a fun way to express emotions.

Our users

Who are we targeting:

Users (seekers) - who need greeting cards to share emotions or feelings with the recipient. 2) Creators - who are looking for sustainable income on a daily basis. They can use the platform to sell more artworks realized as greeting cards. 3) Business, Marketers, Bloggers and Influencers - who are looking for ways to increase customer loyalty or sell more gift cards. 4) NFT Collectors and Relessers - who are looking for something different (understandable).

How we built it

Frontend: Next.js, SCSS, ethers.js, IPSF

Backend: Nest.js (REST API), ethers.js, Postgres, Redis, Bull, S3, IPSF

Blockchain (smart contracts): Solidity

Indexer: Go Ethereum

User advantages:

Multi-chain Cruzo is a cross-blockchain platform supporting Cronos, Avalanche, Ethereum, Polygon, and others.
Gas-free No gas fees for Creators and Buyers on selected blockchains.
Low commission We are a low-commission peer-to-peer marketplace, Creators keep 97% of every sale.
Royalties Automatic payouts to the Creators made on secondary sales.

Market analysis

Greeting cards market volume - $20b dollars in 2020, based on Dataintello Agency forecast for the next 10 years it will grow up to $40b. At the same time, we have a booming NFT market that raised up to $25b in 2021. Our aim is to attract users from both markets mentioned above.

The global party supplies market was valued at $12b in 2019, and is projected to reach $20b by 2027, registering a CAGR of 8.8% from 2021 to 2027. Party supplies are essential items and accessories required to organize a party or event.

In 2019, the worldwide personalized gifts market was valued at about $23b. By 2026, the market size is projected to grow to an estimated $34b.

Looking at the mass digitalization of everything as well as the booming Metaverse we are forecasting demand for digital gifts and party goods.

Our competitors

Web2/Physical goods: American Greetings, Hallmark, Moonpig, Evite, Paperlesspost. American Greetings and others have a very strong position in the market, but they do not provide NFT for their customers.

Web3/Blockchain: OpenSea, Rarible, Airnfts. OpenSea is a leading marketplace for NFT, but they are for all types of content. Noone does specialize in greeting content

We are building a niche marketplace for NFT cards, crypto gifts, and party goods for Metaverse. Positioning together with Blockchain technology will give us an undeniable advantage in that market.

Funding Milestones and Payments

Milestone 1: Mainnet MVP release

Estimated budget: $30k
Features to be released:

Statistic measurement and ranking of creators, sellers, buyers, collections.
Providing open marketplace activity information.
Public content likes and private bookmarking functionality.
Claim process to allow gifting cards to users who have no crypto wallet yet.
Royalties feature support.
Option to add custom text with wishes to the greeting card when gifting it to another user (unlockable content).
User badges highlighting their special status.
Indexing speed and scalability improvements.
Multiple user experience improvements in regard to content interaction.

Milestone 2: MVP functionality extension

Estimated budget: $30k
Features to be released:

Gas-free gift cards minting.
Credit cards acquisition integration.
Multiple new web3 wallets support: WalletConnect, Torus, Crypto DeFi wallet, Sequence.
3D-content support.
User rating introduction.
Referral program introduction.
Content moderation process set-up.

Milestone 3: Becoming a fully functional greeting cards marketplace

Estimated budget: $40k
Features to be released:

Mass gift cards upload feature.
Mass gifting process.
Additional content interaction features (reviewing, commenting, etc.)
User notifications integration.
Dark website theme.
Greeting cards and cryptocurrency bundling.
SEO improvements to strengthen indexing and sharing opportunities.
Catalog filters and structure improvements.

Use of funds

We are looking for a grant of $100k in total for product development. Funds will be used for staff salaries and payments for necessary web servers, tools, and apps for development. As well as marketing programs and growth

Business Model

Commission marketplace

Content production and sales

Paid services for Brands, Bloggers, Influencers

Launchpad and advertising options.

Team Members

Person A: Denis Stepanov, Founder & CEO. He has significant experience in Marketing, Sales, and Digital Transformation. Worked in International companies in different roles Sales & Marketing Director, Head of Mobile, and E-commerce Director. Link to his Linkedin profile https://www.linkedin.com/in/dentai/

Person B: Roman Bobrik, Co-founder & CTO. Worked for many different companies and projects within the last decade as a senior web/mobile/fullstack developer and team leader. Link to his Linkedin profile https://www.linkedin.com/in/roman-b-58b685249/

Person C: Jane Makey, Head of Design (UX/UI Designer). She has significant experience in UX/UI, gained in software houses, startups, and also as a freelancer. Her goal is to solve problems with engaging and intuitive designs, by always having users and business in mind. Link to her Linkedin profile https://www.linkedin.com/in/jane-makey-a9ab05bb/

Person D: Nikita Korshunov, Full-stack developer. He has extensive experience in software development. Strong skills in Go, Node.js, React, Solidity. Link to his Linkedin profile https://www.linkedin.com/in/kewka/

Person E: Artem Kovalenko, Solidity smart-contract developer. He has strong background in software development. Experienced in Python, js/ts, Solidity, C#. Link to his GitHub profile suNrisEinMyeYes · GitHub

Person F: Timur Makarov, Frontend developer. He has extensive experience in software development. Strong skills in React, Vue, Python, Node.js. Link to his Linkedin profile https://www.linkedin.com/in/makarovt/